Brand Management 2021

The staircase in the main Cubex foyer, lined with a striking projection of the Brand Management visual identity themed “Gather Courage and Reignite Marketing” on the Media Wall.

A speaker on the main stage delivers a presentation supported by visuals and concrete real-world examples at the Brand Management 2021 conference.

Detail of a presentation showcasing brand case studies, which were among the key content pillars of the conference.

The fully packed main hall of Cubex, where participants follow the conference’s professional programme focused on brands, marketing strategy and communication.

Keynote speaker Dan White, author of The Smart Marketing Book, explains his approach to brand building through a visually driven presentation during his keynote session.

The panel discussion “How to Reignite Czech Marketing” featuring representatives from Alza, Air Bank, Livesport, AKA, and Rückl and Bomma.

A key inspirational message from one of the Brand Management presentations displayed on the huge LED Wall in the main hall of Cubex.

A close-up of a conference speaker, capturing the focused atmosphere of the hall and the direct connection with the audience.

Conference partners actively engage in the programme throughout the day. The partner booth of ČTK PROTEXT offers space for personal meetings, service demonstrations and conversations with participants directly in the main foyer of Cubex.

Discussions continue beyond the main hall. Participants stop by the booth of Smart Emailing, share experiences and build new professional connections.

During the breaks, conference attendees stop by the catering area. The refreshments give them a chance to slow down and recharge for the next part of the day’s programme.

Participants of Brand Management 2021 turn to professional media, revisit topics from the stage and seek new inspiration - for example in MAM Marketing & Media.

The Dedoles brand and its story take the stage. The presentation shows how courage and humour can be used to build a brand that is recognised by almost everyone.

Light, healthy refreshments provided by IN CATERING create a natural space for a short break as well as further networking between individual programme blocks.

A full Cubex hall attentively watches a pair of speakers on stage. The large-scale projection on the LED Wall, bold lighting and a clear message on the screen create an atmosphere in which marketing topics are discussed openly and without pretense.

In the smaller Cubex workshop rooms, the programme moves closer to the people. Discussions take place face to face, without a stage or barriers - allowing questions, experiences and concrete real-world examples to come to the forefront.

Live music features between the professional programme blocks. Guitars and vocals ease the pace of the day and naturally connect the expert content of the conference with informal networking.

Participants gather in the foyer, discuss in small groups and make new connections. The programme comes to an end, but the conversations continue.