MERCK “Striking Cancer at Its Core”

The Merck branding welcomed guests directly at the entrance to Cubex, setting the tone for an immersive event experience dedicated to innovation, research and the fight against cancer.

The interior spaces of the whole building were fully customised with Merck branding, creating a cohesive and visually striking arrival experience for all guests.

Another view of the entrance to Cubex Centre Prague captured the extensive Merck branding, creating a cohesive and highly recognisable visual identity throughout the arrival space.

The registration area at Cubex was fully aligned with the event identity through colourful Merck visuals and customised digital branding elements welcoming arriving guests.

The customised registration and check-in zone combined digital screens, event visuals and branded elements to deliver a seamless and engaging welcome experience for attendees.

The staircase leading to the main foyer became part of the event experience through full-surface Merck branding, extending the visual identity across every detail of the venue.

The main foyer offered a relaxed networking atmosphere enhanced by colourful Merck branding, lounge seating and informal meeting areas designed for guest interaction throughout the event.

The event message “Striking Cancer at Its Core” became a key visual element throughout the venue, integrated into the branding design and surrounding networking spaces.

Large-scale Merck installations and branded design elements transformed the foyer into an interactive and highly recognisable event space for attendees.

A wider view of the main foyer captured the branded networking zones, navigation elements and customised venue details integrated throughout the space.

The networking area combined elegant interiors with illuminated event branding, creating a comfortable and visually engaging space for informal meetings and conversations.

The main hall stage featured bold LED visuals, dynamic lighting and a customised speaker podium, creating an immersive setting for keynote presentations and the event programme.

The corridors leading to the main hall were enhanced with atmospheric lighting and digital navigation screens displaying the ongoing programme and directing guests towards the plenary sessions.

The main hall was fully immersed in the event’s visual identity through extensive LED wall content, coordinated lighting design and branding colours carried throughout the entire space.

One of the conference halls combined a stage with large-scale projections and coloured ambient lighting, creating a cohesive visual atmosphere aligned with the event branding.

The staircase area was enhanced by a large-format Media Wall and ambient lighting, extending the event branding across the architectural features of the venue.

Another view of the main foyer captured the combination of networking areas, branded lounge spaces and the large-scale Media Wall projection integrated into the venue architecture.

A branded photo zone located in the main foyer combined bold colours, event messaging and interactive design elements, creating an engaging space for guest photos and social interaction throughout the event.

One of the meeting rooms was customised with event branding, presentation screens and a compact stage setup designed for smaller sessions, discussions and interactive presentations.

Another meeting room was arranged in banquet style and complemented by customised branding elements, presentation screens and a setup designed for workshops, discussions and smaller group sessions.

Branded graphics extended across the glass meeting rooms and surrounding corridors, ensuring a consistent visual identity throughout the entire venue.

A large-format projection featuring the “We Are Merck” message became a dominant visual feature of the main foyer, reinforcing the event identity across the open networking space.