Visitors to the Brand Management conference were welcomed by striking event branding at the entrance to the building.
The registration area at Cubex provided a convenient and welcoming space for participants to check in and collect their conference badges.
After registration, participants made their way to the Cubex foyer, where a range of accompanying activities and partner presentations awaited them.
One of the expert presentations in the Cubex Main Hall, enhanced by impressive large-scale projections and thematic lighting.
Daniel Buryš, CEO of Kofola ČeskoSlovensko, during his presentation “Marketing in the Boardroom” in the Cubex Main Hall.
Catering in the Cubex foyer offered participants a wide selection of sweet and savoury refreshments during breaks between conference sessions.
The conference also featured an interactive zone in the Cubex foyer, where participants could enjoy a variety of activities, including themed quizzes.
The Cubex foyer also provided an ideal setting for networking, informal meetings and building new professional connections.
The photo booth in the Cubex foyer gave participants the opportunity to take fun group photos and capture lasting memories of the conference.
Lukáš Prokop from Komerční banka and Mario Vozár from OMG discussed long-term brand building and marketing effectiveness in the Czech market during their presentation “Does the 60/40 Rule Apply in a Discount-Driven Market?” in the Cubex Main Hall.
Steven Van Belleghem’s presentation in the Cubex Main Hall captivated the audience, enhanced by impressive large-scale projections.
The meeting room at Cubex provided a comfortable setting for professional meetings, presentations and discussions with smaller groups of participants.
Matěj Šucha’s presentation in the Cubex Main Hall, enhanced by large-scale projections and striking blue lighting throughout the space.
Martin Filip, Head of Brand at Tipsport, during his presentation “Authenticity Is Not a Brief” in the Cubex Main Hall.
A close-up of one of the speakers during the expert programme in the Cubex Main Hall.
Another presentation in the Cubex Main Hall, where large-scale projections added striking visual elements to the programme.
Creative sweet treats featuring conference partner branding were served to participants directly in the Cubex Main Hall during the expert programme.
The conference concluded in the Cubex Main Hall with a stand-up comedy performance by Lucie Macháčková.